10 Reasons Why Your Clients Need A Mobile Website

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However, your business can easily stay up to speed by honing in on the latest marketing statistics. It'll also help you continue to reach your audience members and customers and boost conversions. Learn how marketing and sales is still evolving with the latest industry benchmarks and insights. Fill out the form for free access to the full report. Contact Us. Investors Investor Relations. The Ultimate List of Marketing Statistics for Looking for the latest marketing statistics and trends?


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We've got you covered. But how can you be sure you're keeping up with the times? Search Engine Optimization Statistics. Jody Nimetz Co. Google, Web Presence Solutions, The average Google first page result contains 1, words.


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  4. MarTech, Video content is 50 times more likely to drive organic search results than plain text. Omnicore, Organic SEO is about 5.

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    Wordstream, Two-thirds of people who use digital voice assistants, such as Amazon Echo or Google Home, use their smartphones less often. CNBC, Want to access statistics like this and more? Download the report below. Want more data? Subscribe to HubSpot Research for the latest marketing, sales, and business data.


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    Content Marketing Statistics. HubSpot , One in ten blog posts are compounding, meaning organic search increases their traffic over time. Social Media Examiner, Listicles are the most popular blog post format among business blogs. HubSpot , Titles with words attract the highest and most consistent amount of traffic. HubSpot , HubSpot , Content marketing gets three times more leads than paid search advertising.

    5 Reasons Why You Need a Mobile Website

    Edison Research, Podcast listeners are more likely to own a smart speaker. Edison Research, Podcasts are the number one audio source by time of consumption among podcast listeners. Edison Research, Social Media Statistics. Facebook Globally, there are over 2. Facebook, Of the 2. Mashable, Mobile advertising revenue is reported according to Facebook to represent approximately 93 percent of advertising revenue for Q1 HubSpot , Facebook is the second most-used platform globally, followed by YouTube.

    Pew Research Center, 1. Statitsa, More than million people use Instagram every day. Oberlo, Seven out of ten hashtags on Instagram are branded. TechCrunch, Instagram makes up TechCrunch, There are over million Instagram users creating Instagram stories every day.

    Content Marketing Statistics

    Statitsa, Jakarta, Indonesia is the top tagged location in Instagram stories. Oberlo, LinkedIn, The average LinkedIn user spends 17 minutes on the site per month. Wordstream, LinkedIn has over million users. LinkedIn, LinkedIn has million members. Omnicore Agency, Pinterest There are million active users on Pinterest. Pinterest, Snapchat Snapchat has million daily active users. Brandwatch, In the U. Quartz, As of May , the longest Snapchat streak is 1, snaps. Brandwatch, Snapchat users spent an average of Wallaroo Media, On average, Snapchat users under the age of 25 visit Snapchat over 20 times every day and spend over 30 minutes on the app every day.

    Zephoria, Statusbrew, User-generated content on social networks has a 4. Smart Insights, About 3. Lyfe Marketing, Branded content on social media is twice as likely to interest people between the ages of 55 and 64 than those who are 28 and younger. BrizFeel, Written articles, videos, and images are the three most engaging types of content on social media.

    Search Engine Optimization Statistics

    Lyfe Marketing, 2 million business are said to use Facebook for advertising in Hootsuite, Social media and video viewing are the two most popular online activities. Smart Insights, There are 2. Statitsa, Twitter There are million monthly active Twitter users as of Statitsa, In the US, there are 68 million monthly active Twitter users.

    Pew Research Center, Twitter has nearly four times as many users internationally as in the U. Hootsuite, Tweets with videos get over six times as many retweets as tweets with photos. Wochit, Visual Content Content marketing gets three times more leads than paid search advertising.

    Demand Gen Report, Visual assets are the single biggest content contributor when it came to social media in Ofcom, million hours of video content are watched on Facebook daily. HubSpot, Looking for more insight on marketing challenges? HubSpot asked 4, marketing and sales professionals about the future of inbound. Check out the State of Inbound report for the latest benchmark data. Get the Report. Video Marketing Statistics. Marketing Land, 4 in 5 consumers believe that demo videos are helpful.

    HubSpot , Square videos are more effective than horizontal videos on Facebook. Animoto, Having a video thumbnail in the search results can double your search traffic. HubSpot , There are 1. Google, About 5 billion YouTube videos are viewed on average every day. Omnicore, Among millennials, YouTube accounts for two-thirds of the premium online video watched across devices.

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    SEO tools allow you to go beyond your own imagination and use the data to fuel a holistic SEO strategy. Many website owners look at their rankings as the primary measure of their SEO success. But there are many other metrics that are worth considering — primarily, organic traffic and conversions. These can be difficult to calculate on your own.

    Some of these may include:. With tools like Raven Tools, you can even track for individual keywords and monitor backlinks you are trying to acquire. You can generate reports that compare your progress period-over-period and against your competitors. Always know if your SEO efforts are paying off. Use SEO tools to track what matters most for your website.

    Fortunately, there are plenty of SEO tools to help you make sense of the data through data visualization. Data visualization is a way of presenting data as a graph or chart. Rather than having to decipher the meaning of numbers yourself, data visualization tools conceptualize and analyze the numbers in a way that makes sense.

    This is extremely helpful if you are mapping your SEO progress over time, looking at user demographics, or are analyzing the success of your marketing campaigns. Many SEO tools will generate graphical reports that allow you to see and analyze data at a glance. These can be particularly helpful for when it comes time to explaining complicated metrics to clients.

    Tools like TapClicks provide robust marketing data virtualization tools that you can use to inform your SEO strategy and communicate that strategy to your clients. Piggybacking off of the last point, SEO tools also make it easier to showcase results to your clients.

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    If you are a marketer or SEO specialist, your clients want to see not only an increase in traffic but also in sales. The reporting options from SEMrush allow you to generate custom reports to send to your clients. Showcase KPIs , highlight the work you have done, and even add a summary of what the data means. If you are able to articulate how many leads or how much revenue you are generating for a client as a result of their SEO investment, they are more likely to stick with you for the long haul.

    You can gain valuable insights about your competition, how your SEO efforts are paying off, and whether you are generating a solid ROI for your clients. Featured Image: Shutterstock, modified by author, May All screenshots taken by author, May Jason Hennessey is a serial entrepreneur and internationally known search engine optimization SEO expert, author and speaker who specializes in Jason Hennessey June 5, Category SEO.